About this Project
Managed UX/UI design of sales-enablement application for Multi-Contact USA, an electrical connector manufacturer, featuring product sourcing, technical documentation, multi-media, and company news. Worked remotely with U.S.-based Softweb Solutions, their remote agile development team (India-based), and our Swiss marketing-communications team. The solution was an iPad enterprise application for company's field sales operations and product managers to aid them with their customer interactions.
Multi-Contact USA was seeking a mobile solution to remedy the inefficiencies of finding products using outdated PDF catalogs and it's out-of date website. The solution needed to be mobile friendly, source products & their technical information quickly, and be maintained using a CMS tool for easy content management and sharing.
Home screen featuring the media content options for the app.
Outline of Design Process
Before the iPad App: The Website
The website was the only source to find products and product literature in a very archaic and cumbersome way. Often, the information was not up to date and it was not mobile friendly. News stories and new content was often not available. The publication of new content had to be done in a very centralized matter that took a lot of time.
Whiteboard Ideations
These were some of the concepts I've communicated to the developers in order to build the app. The app consisted of two major components. The first was the overall interface that included the "cover flow" navigation of products as well as content areas for its documentation, news stories, and multi-media. The second component included a separate CMS tool, where the sales engineers could upload key content and tag it accordingly. The visuals below show how the admin panel (CMS tool) was tied to the displayed content on the app.
Examples of the App
Product browsing is done via a cover-flow layout for easy navigation. Each market segment features product applications that narrow down the product sourcing path to the right product.
Each product line features its corresponding products with basic technical specifications.
Content Architecture and Structure of the App
