Digital Transformation:  Interactive Ads
As part of the overall digital transformation strategy for Stäubli Electrical Connectors, we were looking at ways to engage and capture our leads better for specific target markets.  These target markets included aerospace & defense, data centers, and life sciences.  We ran cost-per-lead ads on specific industry sites that let the user land on their respective landing pages.  I helped create these landing pages by creating the content marketing, helping with the overall content architecture, communicated the design through wireframes and mockups, and came up with the overall user flow from targeted ads to the landing page to the lead capture using the contact form.  As a result, for life sciences we ended up with double digit growth in leads and new sales. 
For the overall digital transformation strategy, in these example I focused on (3) content marketing, (4) marketing campaigns, and (3) landing pages.  
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