Your next tech driver
Product Designer
Product Designer
I’m a Barcelona-based Senior Product Designer (UX/UI) with 8+ years of experience transforming complex B2B enterprise challenges into scalable 0 → 1 products.
My background in mechanical engineering and product marketing shapes a design approach that balances form, function, and business impact.
Crew Operations Platform
An end-to-end digital platform that provides digitized, automated support for airlines, rail, and cruise operators to efficiently manage their crew travel needs.
Enter case study
Enter case study
0 -> 1 products
End-to-end product design (UX/UI), user research, stakeholder management. Client visits, workshop facilitation, and sales support
End-to-end product design (UX/UI), user research, stakeholder management. Client visits, workshop facilitation, and sales support
B2B enterprise SaaS
Desktop application designed for crew operations manages handling their crews' accommodations, feedback, suppliers and billing all in one platform.
Mobile companion app
Traveler companion crew app for itinerary view, accommodations management, banking, and feedback. [separate case study]
Business & design impact
90% operational process savings through automation & AI
80% reduction in manual touch points
Business & design impact
90% operational process savings through automation & AI
80% reduction in manual touch points
3x new customer segments
1x new business unit (revenue stream)
I’m a Barcelona-based Senior Product Designer (UX/UI) with 8+ years of experience transforming complex B2B enterprise challenges into scalable 0 → 1 products.
My background in mechanical engineering and product marketing shapes a design approach that balances form, function, and business impact.
Crew Operations Platform
An end-to-end digital platform that provides digitized, automated support for airlines, rail, and cruise operators to efficiently manage their crew travel needs.
Business & design impact
90% operational process savings through automation & AI
80% reduction in manual touch points
3x new customer segments
1x new business unit (revenue stream)
HRS Workforce Travel
A digital platform designed to manage the complex travel and accommodation needs of project-based and crew deployments.
Business & design impact
90% operational process savings through automation & AI
80% reduction in manual touch points
3x new customer segments
1x new business unit (revenue stream)
What my colleagues say
The following testimonials are from colleagues I worked with over the past 4 years.
Stefan Schnabel
Head of Customer Experience
Carlos has a unique skill to bring order and understanding to very complicated product environments. His strong ability to lead Design Thinking workshops, and his natural talent for working well with different teams. He always puts into practice the key ideas from HRS's main principles: Take the customer view first, Pioneer to grow, and Seek truth and commit.
Leo Bacevicius
Senior Product Designer
Carlos is one of the most passionate designers I know. His enthusiasm for new technologies, such as AI, always kept me on my toes and in the loop about what’s out there—enhancing not only me personally but the design team and the company at large. On top of that, he’s a lovely and kind person, whom I’m lucky to call an exemplar, a mentor, and—above all—a friend.
Valentina Chimento
Digital Product Designer
I've worked with Carlos and one of his biggest achievements has been creating our internal online booking tool flow from scratch. He really gets how good design can help the business and he’s great at seeing which changes will make the biggest difference. Carlos is always approachable and always looking to grow as a designer.
Katia Bernini da Costa
Senior Product Marketing Manager
I've had the pleasure of working with Carlos for about a year and a half in two platforms we were building and enhancing. He’s not just a talented UX designer, he is truly committed to bringing the best solutions to client's needs in alignment with overall business goals. Carlos always brought interesting ideas to the table, shared findings with the team.
Stefan Schnabel
Head of Customer Experience
Carlos has a unique skill to bring order and understanding to very complicated product environments. His strong ability to lead Design Thinking workshops, and his natural talent for working well with different teams. He always puts into practice the key ideas from HRS's main principles: Take the customer view first, Pioneer to grow, and Seek truth and commit.
Leo Bacevicius
Senior Product Designer
Carlos is one of the most passionate designers I know. His enthusiasm for new technologies, such as AI, always kept me on my toes and in the loop about what’s out there—enhancing not only me personally but the design team and the company at large. On top of that, he’s a lovely and kind person, whom I’m lucky to call an exemplar, a mentor, and—above all—a friend.
Valentina Chimento
Digital Product Designer
I've worked with Carlos and one of his biggest achievements has been creating our internal online booking tool flow from scratch. He really gets how good design can help the business and he’s great at seeing which changes will make the biggest difference. Carlos is always approachable and always looking to grow as a designer.
Katia Bernini da Costa
Senior Product Marketing Manager
I've had the pleasure of working with Carlos for about a year and a half in two platforms we were building and enhancing. He’s not just a talented UX designer, he is truly committed to bringing the best solutions to client's needs in alignment with overall business goals. Carlos always brought interesting ideas to the table, shared findings with the team.
Stefan Schnabel
Head of Customer Experience
Carlos has a unique skill to bring order and understanding to very complicated product environments. His strong ability to lead Design Thinking workshops, and his natural talent for working well with different teams. He always puts into practice the key ideas from HRS's main principles: Take the customer view first, Pioneer to grow, and Seek truth and commit.
Leo Bacevicius
Senior Product Designer
Carlos is one of the most passionate designers I know. His enthusiasm for new technologies, such as AI, always kept me on my toes and in the loop about what’s out there—enhancing not only me personally but the design team and the company at large. On top of that, he’s a lovely and kind person, whom I’m lucky to call an exemplar, a mentor, and—above all—a friend.
Valentina Chimento
Digital Product Designer
I've worked with Carlos and one of his biggest achievements has been creating our internal online booking tool flow from scratch. He really gets how good design can help the business and he’s great at seeing which changes will make the biggest difference. Carlos is always approachable and always looking to grow as a designer.
Katia Bernini da Costa
Senior Product Marketing Manager
I've had the pleasure of working with Carlos for about a year and a half in two platforms we were building and enhancing. He’s not just a talented UX designer, he is truly committed to bringing the best solutions to client's needs in alignment with overall business goals. Carlos always brought interesting ideas to the table, shared findings with the team.
Stefan Schnabel
Head of Customer Experience
Carlos has a unique skill to bring order and understanding to very complicated product environments. His strong ability to lead Design Thinking workshops, and his natural talent for working well with different teams. He always puts into practice the key ideas from HRS's main principles: Take the customer view first, Pioneer to grow, and Seek truth and commit.
Leo Bacevicius
Senior Product Designer
Carlos is one of the most passionate designers I know. His enthusiasm for new technologies, such as AI, always kept me on my toes and in the loop about what’s out there—enhancing not only me personally but the design team and the company at large. On top of that, he’s a lovely and kind person, whom I’m lucky to call an exemplar, a mentor, and—above all—a friend.
Valentina Chimento
Digital Product Designer
I've worked with Carlos and one of his biggest achievements has been creating our internal online booking tool flow from scratch. He really gets how good design can help the business and he’s great at seeing which changes will make the biggest difference. Carlos is always approachable and always looking to grow as a designer.
Katia Bernini da Costa
Senior Product Marketing Manager
I've had the pleasure of working with Carlos for about a year and a half in two platforms we were building and enhancing. He’s not just a talented UX designer, he is truly committed to bringing the best solutions to client's needs in alignment with overall business goals. Carlos always brought interesting ideas to the table, shared findings with the team.
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Get in touch
Email copied
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Get in touch
Email copied
Contact
Copyright 2025 by Carlos Groth
Contact
Copyright 2025 by Carlos Groth
HRS Workforce Travel
A digital platform designed to manage the complex travel and accommodation needs of project-based and crew deployments.
0 -> 1 products
End-to-end product design (UX/UI), user research, stakeholder management. Client visits, workshop facilitation, and sales support
B2B enterprise SaaS
Desktop application designed for project managers and their workforce crews alike — to book, manage, and adapt hotel accommodations in just a few clicks
Mobile companion app
Traveler crew app for project, accommodation and itinerary information [separate case study]
Traveler crew app for project, accommodation and itinerary information [separate case study]
Business & design impact
90% operational process savings through automation & AI
80% reduction in manual touch points
3x new customer segments
1x new business unit (revenue stream)
Business & design impact
90% operational process savings through automation & AI
80% reduction in manual touch points
3x new customer segments
1x new business unit (revenue stream)
What my colleagues say
The following testimonials are from colleagues I worked with over the past 4 years.
Stefan Schnabel
Head of Customer Experience
Carlos has a unique skill to bring order and understanding to very complicated product environments. His strong ability to lead Design Thinking workshops, and his natural talent for working well with different teams. He always puts into practice the key ideas from HRS's main principles: Take the customer view first, Pioneer to grow, and Seek truth and commit.
Katia Bernini da Costa
Senior Product Marketing Manager
I've had the pleasure of working with Carlos for about a year and a half in two platforms we were building and enhancing. He’s not just a talented UX designer, he is truly committed to bringing the best solutions to client's needs in alignment with overall business goals. Carlos always brought interesting ideas to the table, shared findings with the team.
Valentina Chimento
Digital Product Designer
I've worked with Carlos and one of his biggest achievements has been creating our internal online booking tool flow from scratch. He really gets how good design can help the business and he’s great at seeing which changes will make the biggest difference. Carlos is always approachable and always looking to grow as a designer.
Leo Bacevicius
Senior Product Designer
Carlos is one of the most passionate designers I know. His enthusiasm for new technologies, such as AI, always kept me on my toes and in the loop about what’s out there—enhancing not only me personally but the design team and the company at large. On top of that, he’s a lovely and kind person, whom I’m lucky to call an exemplar, a mentor, and—above all—a friend.
Stefan Schnabel
Head of Customer Experience
Carlos has a unique skill to bring order and understanding to very complicated product environments. His strong ability to lead Design Thinking workshops, and his natural talent for working well with different teams. He always puts into practice the key ideas from HRS's main principles: Take the customer view first, Pioneer to grow, and Seek truth and commit.
Katia Bernini da Costa
Senior Product Marketing Manager
I've had the pleasure of working with Carlos for about a year and a half in two platforms we were building and enhancing. He’s not just a talented UX designer, he is truly committed to bringing the best solutions to client's needs in alignment with overall business goals. Carlos always brought interesting ideas to the table, shared findings with the team.
Valentina Chimento
Digital Product Designer
I've worked with Carlos and one of his biggest achievements has been creating our internal online booking tool flow from scratch. He really gets how good design can help the business and he’s great at seeing which changes will make the biggest difference. Carlos is always approachable and always looking to grow as a designer.
Leo Bacevicius
Senior Product Designer
Carlos is one of the most passionate designers I know. His enthusiasm for new technologies, such as AI, always kept me on my toes and in the loop about what’s out there—enhancing not only me personally but the design team and the company at large. On top of that, he’s a lovely and kind person, whom I’m lucky to call an exemplar, a mentor, and—above all—a friend.
Stefan Schnabel
Head of Customer Experience
Carlos has a unique skill to bring order and understanding to very complicated product environments. His strong ability to lead Design Thinking workshops, and his natural talent for working well with different teams. He always puts into practice the key ideas from HRS's main principles: Take the customer view first, Pioneer to grow, and Seek truth and commit.
Katia Bernini da Costa
Senior Product Marketing Manager
I've had the pleasure of working with Carlos for about a year and a half in two platforms we were building and enhancing. He’s not just a talented UX designer, he is truly committed to bringing the best solutions to client's needs in alignment with overall business goals. Carlos always brought interesting ideas to the table, shared findings with the team.
Valentina Chimento
Digital Product Designer
I've worked with Carlos and one of his biggest achievements has been creating our internal online booking tool flow from scratch. He really gets how good design can help the business and he’s great at seeing which changes will make the biggest difference. Carlos is always approachable and always looking to grow as a designer.
Leo Bacevicius
Senior Product Designer
Carlos is one of the most passionate designers I know. His enthusiasm for new technologies, such as AI, always kept me on my toes and in the loop about what’s out there—enhancing not only me personally but the design team and the company at large. On top of that, he’s a lovely and kind person, whom I’m lucky to call an exemplar, a mentor, and—above all—a friend.
Stefan Schnabel
Head of Customer Experience
Carlos has a unique skill to bring order and understanding to very complicated product environments. His strong ability to lead Design Thinking workshops, and his natural talent for working well with different teams. He always puts into practice the key ideas from HRS's main principles: Take the customer view first, Pioneer to grow, and Seek truth and commit.
Katia Bernini da Costa
Senior Product Marketing Manager
I've had the pleasure of working with Carlos for about a year and a half in two platforms we were building and enhancing. He’s not just a talented UX designer, he is truly committed to bringing the best solutions to client's needs in alignment with overall business goals. Carlos always brought interesting ideas to the table, shared findings with the team.
Valentina Chimento
Digital Product Designer
I've worked with Carlos and one of his biggest achievements has been creating our internal online booking tool flow from scratch. He really gets how good design can help the business and he’s great at seeing which changes will make the biggest difference. Carlos is always approachable and always looking to grow as a designer.
Leo Bacevicius
Senior Product Designer
Carlos is one of the most passionate designers I know. His enthusiasm for new technologies, such as AI, always kept me on my toes and in the loop about what’s out there—enhancing not only me personally but the design team and the company at large. On top of that, he’s a lovely and kind person, whom I’m lucky to call an exemplar, a mentor, and—above all—a friend.
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Get in touch
Email copied
Interested in connecting?
Let’s talk projects, collaborations, or anything design!
Get in touch
Email copied
Carlos Groth
Contact
Copyright 2025 by Carlos Groth
Carlos Groth
Contact
Copyright 2025 by Carlos Groth